TravelWorm lacked brand recognition. In a large marketplace of travel websites, they were virtually unknown. Their competitors had already established themselves and were dominating the landscape.
TravelWorm leveraged the power of Howard to communicate their niche travel service, which concentrated on casino/resort destination travel to Las Vegas, Reno, and Atlantic City.
TravelWorm quickly became the official travel sponsor for The Howard Stern Show. Working with the network and Stern Show for over 2 years allowed them to be integrated into events, including the Ms. Howard Stern Beauty Pageant, and Stern’s live shows in Vegas at the Hard Rock Hotel & Casino. The Howard Stern Radio Network was also able to create innovative ways to also garner TravelWorm on camera exposure on Howard’s E! Television show. The campaigns gave them notoriety in the industry and drove traffic to their website, and huge ROI. Their visibility was not unnoticed by their competitors, who sought them out as an acquisition target and purchased them a year later.