TravelWorm

TRAVELWORM

Travel agency specializing in resort destinations.

TravelWorm

Challenge

In a marketplace inundated with travel websites, TravelWorm were virtually unknown. Their competitors were already established and dominating the landscape.

Recommendation

TravelWorm leveraged the power of Howard Stern to communicate their niche travel service, which concentrated on casino/resort destination travel to Las Vegas, Reno, and Atlantic City.

Result

TravelWorm became the official travel sponsor for The Howard Stern Show for over 2 years, advancing their sponsorship opportunities and integrating them into show events, including the Ms. Howard Stern Beauty Pageant, and live shows in Vegas at the Hard Rock Hotel & Casino. The Howard Stern Radio Network created innovative ways to garner TravelWorm camera exposure on Howard’s E! Television show. The campaigns gave them notoriety in the industry and drove traffic to their website, producing a very lucrative ROI. Their visibility was not unnoticed by their competitors, who sought them out as an acquisition target and purchased them a year later.