Case Study: Heat Holders

Heat Holders offers specialty seasonal socks for the winter season. The goal has been to elevate the Heat Holders brand as “The warmest socks around.”

SockShop Heat Holders
SockShop Heat Holders

Case Study: Heat Holders

Heat Holders offers specialty seasonal socks for the winter season. The goal has been to elevate the Heat Holders brand as “The warmest socks around.”

RECOMMENDATION:

Initially RadioActive Media recommended marketing the brand throughout the winter sales season. However, over the course of four years, RadioActive Media, has honed and fine tuned the messaging for optimal sales during the holiday season only using some of the top influencers on National & Satellite radio and podcasts.

RESULT:

Heat Holders has indicated that radio has become one of their most effective marketing mediums, driving sales to its website and enhancing its brand at retail locations.

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