Case Study: PhoneSoap

PhoneSoap is a UV phone sanitizer which kills germs on cell phones. It received much recognition after its appearance on Shark Tank. While it saw a dramatic increase in sales during the show’s airing, they needed a way to extend its brand awareness and to increase sales over the long term.

PhoneSoap
PhoneSoap

Case Study: PhoneSoap

PhoneSoap is a UV phone sanitizer which kills germs on cell phones. It received much recognition after its appearance on Shark Tank. While it saw a dramatic increase in sales during the show’s airing, they needed a way to extend its brand awareness and to increase sales over the long term.

RECOMMENDATION:

RadioActive Media partnered PhoneSoap with some of the biggest audio influencers who have a special fixation with germs, including Howard Stern and Jenny McCarthy and combined it with a high frequency schedule of spots running on national and satellite radio. In addition, RadioActive Media created highly effective pre-produced :30 and :60 second commercials.

RESULT:

On it’s first nationwide radio campaign, PhoneSoap quickly sold out all of its initial inventory for the 2019 holiday gift giving season and used the campaign as a launching pad for the introduction of new SKU’s to their product line.

Close Menu