How TigerLady Used Shopify On Sirius XM to Boost Sales
A family owned and operated start-up, they were completely self-funded with a limited marketing budget. They reached out to Howard Stern Radio Network and sought to leverage the power of radio personalities.
How TigerLady Used Shopify On Sirius XM to Boost Sales
A family owned and operated start-up, they were completely self-funded with a limited marketing budget. They reached out to Howard Stern Radio Network and sought to leverage the power of radio personalities.
Recommendation:
Initially wanting to sponsor The Howard Stern Show, Howard Stern Radio Network suggested a radio host who better matched their budget and desired female demographic – The Stephanie Miller Show. Starting out on Stephanie Miller’s show allowed TigerLady to affordably reach a national audience and scale their business at a reasonable rate.
Result:
The sponsorship campaign created by Howard Stern Radio Network were massively successful, launching TigerLady as a national, credible product for women. They surpassed their target goal and had to suspend their campaign to refill inventory.