How TigerLady Used Shopify On Sirius XM to Boost Sales

tigerlady logo

Challenge:

TigerLady offers a self defense claw which allows for women to defend themselves in the case of being attacked.
This small family-owned and self funded business had a limited budget and sought to leverage the power of radio
personalities.

Recommendation:

Initially TigerLady desired to advertise on one of the most well-known radio personalities nationwide radio programs but did not have the budget. RadioActive Media proscribed an alternative radio host who matched TigerLady’s
desired listening audience and budget- Stephanie Miller. Starting out on Stephanie Miller’s show allowed for TigerLady to reach a nationwide audience at an affordable budget and allowed them to scale their business at a reasonable rate.

Results:

Due to RadioActive’s campaigns, TigerLady has garnered credibility as a product which empowers women. They
surpassed their goal had to put their campaign on hold to refill inventory.
Tiger Lady Device

The Secret To Squatty Potty’s Success

squatty potty

Challenge:

Squatty Potty is a doctor recommended medical toilet stool, which helps people achieve proper toilet posture, resulting in a healthier elimination. While Squatty Potty is a unique product, the subject is considered to be tabu, (bathroom practices) despite being a favorite of Howard Stern, RadioActive Media sought to make the product more acceptable to the general public by extending its original organic buzz provided by Howard and other well know celebrities.

Recommendation:

RadioActive Media saw a huge potential for Squatty Potty, to utilize the power of radio. Initially RadioActive sought only to utilize the enthusiasm of Howard Stern where it could craft the message and drive sales with verifiable results. This would be accomplished by strategically targeting radio programs with produced customer and doctor testimonials and endorsed radio personality reads which would reach the appropriate listenership. In addition to Howard Stern, RadioActive Media enlisted other mainstream radio personalities to legitimatize the subject and the need to use Squatty Potty including: Dr. Laura Schlesinger, Larry King, Jenny McCarthy, Jay Thomas, Ross Matthews, and Adam Carolla.

Results:

As a result of utilizing radio, Squatty Potty was able to secure an appearance on the tv show “Shark Tank” and secure additional financing from its “Shark”, Lori Grenier. Squatty Potty publicly credited, on Shark Tank, their successful radio campaign on the Howard Stern show, noting a 5 to 1 sales to investment ratio. Additionally, RadioActive Media was able to secure Larry King as a spokesperson for Squatty Potty bringing them into the mainstream by leveraging his creditability with other health related products (Bayer Aspirin, Ginsana, and Welch’s Grape Juice). Squatty Potty noted ist sales for 2016 totaled over $30 million.

squatty on sharktank

How ClearFit Went Viral With Radio

clearfit

Challenge:

ClearFit is one of the leading online hiring tool for employers. While it had a history for providing hiring for small and medium-sized businesses, it lacked the brand name recognition and financial wherewithal of its competitor.

Recommendation:

RadioActive Media knew of ClearFit’s unique capabilities, and understood that overtaking its competitor would not be easy. Rather than compete on brand name, RadioActive Media sought to emphasize ClearFit’s hiring strengths over its competitor. This would be accomplished by accentuating ClearFit as a sophisticated tool, which assist in getting the right person for the job rather than simply obtaining a stack of resumes.

Rather than offer an discount offer which only was used as a method to upsell, Our strategy emphasized the value of time which ads were targeted towards. Give ClearFit 5 minutes, & they guarantee you’ll see how easy hiring can be. Just go to clearfit.com.

Results:

ClearFit noted a significant lift in their overall traffic and more specifically, a 50%+ increase in conversions over other media advertising in its marketing mix. They attributed Howard Stern as a essential component of their success.
clear fit team

Beezid

Challenge:

Beezid lacked brand name awareness as well as this new market segment of penny auction sites. Other firms were already first to market and had garnered negative attention online and in the media.
Beezid

Being a new start up, the challenge was to overtake penny auction competitors while distinguishing the Beezid brand from others who held a negative first impression. Beezid being a new start-up needed to show a Return On Investment (ROI) in a short period of time.

Recommendation:

The power of Howard Stern was used to emphasize Beezid’s fun and exciting approach to shopping and bidding online, for hi tech and consumer goods for pennies on the dollar. Howard’s national radio program would attract adults ages 25-54. Stern’s endorsement would provide for integrity to the Beezid brand.
Beezid Girls with $10,000 winner

Results:

Beezid quickly became synonymous on The Stern Show and established themselves as the brand leader. They quickly leaped ahead of their competitors not only on radio but online. Any search engine or social media marketing search yields Beezid to the top. Howard had increased the efforts of Beezid’s online marketing and has consistently outpaced its national television advertising.

LogMeIn

LogMeInChallenge:

LogMeIn is one of the leading online remote access providers. While it has had a long history for providing remote access, it lacked the brand name recognition of its competitors. Its competitors had strong brand name recognition and had taken steps to lock its competitors out of many radio markets.

Recommendation:

The Howard Stern Show proved to be an effective means to communicate LogMeIn’s capabilities over its competitors. Howard’s spots sought to emphasize LogMeIn’s strengths over its competitors.

Results:

As a result, LogMeIn was able to implement a “cutting-edge” Direct Response campaign featuring innovative LogMeIn products, such as their iPhone application using a text messaging campaign. They were also able to use well known radio personalities to contribute to their increased market share. In fact, Siriusbuzz.com noted how their radio campaign was groundbreaking, as being the first paid iPhone App to advertise on radio. While on radio, LogMeIn’s Ignition product ranked in the top 10 of paid iPhone Apps according to the iTunes Store.

For more information, check out this additional LogMeIn Case Study –>

TravelWorm

TravelWormChallenge:

TravelWorm lacked brand recognition. In a large marketplace of travel websites, they were virtually unknown. Their competitors had already established themselves and were dominating the landscape.

Recommendation:

TravelWorm leveraged the power of Howard to communicate their niche travel service, which concentrated on casino/resort destination travel to Las Vegas, Reno, and Atlantic City.

Results:

TravelWorm quickly became the official travel sponsor for The Howard Stern Show. Working with the network and Stern Show for over 2 years allowed them to be integrated into events, including the Ms. Howard Stern Beauty Pageant, and Stern’s live shows in Vegas at the Hard Rock Hotel & Casino. The Howard Stern Radio Network was also able to create innovative ways to also garner TravelWorm on camera exposure on Howard’s E! Television show. The campaigns gave them notoriety in the industry and drove traffic to their website, and huge ROI. Their visibility was not unnoticed by their competitors, who sought them out as an acquisition target and purchased them a year later.